Former New York Congressman and current New York City Mayoral candidate Anthony Weiner is at it again.  Mr. Weiner has admitted to another episode involving his texting photos of a certain part of the male anatomy to a woman who is not his wife.  While this lack of judgment, and apparently a moral compass, will certainly serve Mr. Weiner well in politics, I want to suggest that a major financial services company should consider hiring him as their spokesperson.  He is perfect for the job.

Mine’s bigger 

At the end of the day this is what financial services marketing is all about.  Our services are the best.  Our investment returns are better than the competition.  Our trading costs are lower, we offer more investment research.  Clearly given Mr. Weiner’s proclivity to show off his anatomy he is in fact implicitly saying mine’s bigger, mine’s the best.

Brand loyalty 

Whether it’s the E-Trade Baby or Tommy Lee Jones with Ameriprise, these spokespeople are trying to build brand loyalty for these companies.  Given that not once, but at least twice we’ve seen Mr. Weiner’s wife by his side as he addressed the media, I can’t imagine anyone engendering any greater brand loyalty.  I’ll leave it to others to ask “…what was she thinking?”

The ultimate Super Bowl Ad

Ok this one’s too easy, but I would think some shameless financial services firm would jump on the idea of teaming Mr. Weiner with NFL great Brett Favre in an ad.  Favre holds most of the NFL passing records and is a sure first ballot Hall of Fame inductee when he is eligible.  Favre, of course, allegedly texted photos of his male anatomy to female members of the New York Jets organization.  What a sensational tie-in!

Ignore the advertising hype

Clearly this will never happen and it probably shouldn’t.  My point is that while financial services commercials are often fun (I love the E-Trade Baby) they are designed to sell the advertiser’s products and services.  No matter who the firm is, I hope that nobody would actually go ahead and do business with any financial services firm based just upon an ad without doing their homework and due diligence.  Moreover find a financial advisor who is right for your unique needs.  Find a custodian who offers the services and investment vehicles that are right for you at a reasonable cost.

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