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Greed is Good – What if Gordon Gekko was a Financial Advisor?


What if Gordon Gekko was a Financial Advisor?

A recent LinkedIn group discussion about the use of C Share mutual funds caused me to comment that the advisor in question must have been Gordon Gekko.  This made me wonder what the fictional Mr. Gekko would be like if he came to life as a financial advisor.

For those of you who may not know, Gordon Gekko is the Investment Banker from the film Wall Street played by Michael Douglas who uttered the immortal phase, “Greed, for lack of a better word, is good” at the shareholder’s meeting of a company that he was attempting to take over.

Compensation Structure 

I’m pretty certain that Gekko would not embrace the fee-only compensation structure with its transparency and lack of revenue from the sale of financial products.  Rather I suspect he would gravitate to either the commission or fee-based structures.  Certainly his slicked-back hair and big cuff-links would fit the stereo type of the financial advisor as a producer model.   

Load mutual funds 

I’m guessing that Gekko would love the high cost B Share mutual funds and would be doing everything he could to keep clients in this share class as long as he could.  Overall he would likely favor share classes with some sort of sales load in order to increase his income.  No low cost index fund or ETF recommendations from Mr. Gekko.

High cost Variable Annuities 

Gekko would likely suggest that you buy one of the many high cost variable annuities that make him a ton of money and may have questionable results for you his client.  There is nothing wrong with variable annuities; in fact they can be a viable solution for some clients.  What is objectionable is the way these products are often sold and the high cost versions of these products that are generally pushed by fee-based and commissioned reps.  You will never hear them touting low cost, no surrender charge versions of this product that are offered by Vanguard and others.

Life insurance is a goldmine 

Life insurance is a key component in the financial plans of many folks and rightly so.  Life insurance can provide an easy way for a family to build an estate quickly and can help protect their lifestyle should the primary breadwinner die before accumulating a sufficient level of wealth.  Inexpensive term life insurance generally provides the best approach to life insurance.

I doubt that Mr. Gekko would see things this way.  In order for him to realize a big payday from selling you a policy,  some sort of cash value policy such as whole life, universal life, variable life, or some variation would likely fit the bill. He might try to sell you on the value of the policy as an investment or as a retirement savings vehicle.  While there are instances where a cash value policy makes sense, be very skeptical if your agent or financial advisor really pushes one of these products.  Make them show you a realistic illustration.  I’ve actually seen policy illustrations using a 12% annual rate of return.   12%, really?  Oh yes, greed is good I forgot.

Equity Index Annuities 

Whenever I’ve written a post in any way suggesting Equity Index Annuities are not the best alternative for the Baby Boomers and retirees, I receive a fair amount of negative comments that range from disagreement to questioning my knowledge of finance.  This leads me to believe that my comments are right on the money.

Mr. Gekko would especially love the fear-mongering approach that is often used to sell EIAs after a market downturn.  Given the popularity of these products among the financial sales crowd I have to assume the payouts are generous, making this product a natural fit for Mr. Gekko.

Gekko’s approach to the 401(k) world 

If Gekko offered 401(k) plans as part of his practice he’d likely love the high cost group annuity plans offered by many insurance companies.  The worst event from his point of view is the recent 401(k) disclosures mandated by the government.   I wonder if Gekko would even be able to spell the word Fiduciary.

Greed is good as long as greed it is pursued in an ethical fashion and on behalf of an advisor’s clients.  I’m also not saying that every advisor who is paid all or in part via commissions from the sale of financial products is a bad advisor.  Clearly, however, the fee-only model starts with fewer potential conflicts of interest for the advisor.

Gordon Gekko is one of the best movie characters of all-time in my opinion.  Let’s be glad that he is just a fictional character and not a practicing financial advisor.

Please feel free to contact me with your questions. 

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  1. Roger, love this post! I too am a Gekko fan, but agree we are all better with him not being an advisor! I would also wager he would not like to have any accountability or communication with clients – no annual update meetings for him!

  2. Roger,

    There well may be high cost group annuity contracts through certain insurance companies, however the free market does an excellent job of “weeding” these companies out of the 401(k) marketplace. In addition we now have 408(b)2, which is a good thing.
    Typically in my 401(k) real world experience you’ll find group annuity contracts all in (investment management fees, admin / recordkeeping, advisor fee) on plans 200+ participants and $8M in assets at 1.00%. On a $4M plan with 60 participants all in 0.90%. Are you saying these total fees are eccessive under a group annuity contract?

    • Roger Wohlner says

      Thanks for your comment Scott. Clearly the arrangements you describe are more reasonable than the ones I’ve dealt with in the past I’d be interested in learning who the companies are. While the fees that describe are more reasonable they are not cheap. And I’ve never been quite clear as to the advantage of a group annuity plan in the first place. The one thing I’m always leery of with insurance companies are hidden fees. This is admittedly going back a few years but I had the opportunity to review one plan of a decent size with a major insurer and the biggest revenue generator was the spread between the gross interest rate on the guaranteed account and the net paid to participants. I suspect that this is not as easy to do anymore with the interest rates being so low. And you are right that 408(b)2 has made it harder to hide fees than in the past.

  3. Isn’t the first aspect of choosing a financial advisor “trust”? I’m not sure Gekko would be my guy 🙂

    Regardless, good points. He is a killer when it comes to deals and great at manipulation. Although those may not be admirable characteristics, in the second movie at the end when he is back on top, I’m sure those investors appreciated his foresight and talents.

    • Roger Wohlner says

      Thanks for your comment. His rebound in the 2nd movie was impressive. Certainly an interesting character in both movies.

  4. Hi Roger,
    I also love the character and both movies. However, there are still far too many advisers who share Gekko’s values, unfortunately. Gekko’s character is alive and well in the financial industry. ‘Caveat Emptor’ still applies.

  5. Good post Roger! I love Gekko, though that would be like trusting our kids with a serial killer…nothing good could come from it, for us at least.

  6. Roger,
    Thank you for your comments regarding my perspective on 401(k) fees and what is reasonable. I find your use of the term “cheap” a bit troubling, as if cheap is better. As a consumer do you always purchase the cheapest items you can find? If you were seeking legal advice or perhaps you needed a cardiac or a neurosurgery procedure done would you simply base it upon cost, specifically the fee your attorney or doctor would be receiving?
    If you were in litigation with the IRS and your attorney was successful in saving you from a long jail stretch and fines, how much would you be willing to pay that individual? On the other hand, how much would you be willing to pay the surgeon who literally saved your life?
    While complete fee disclosure and transparency should be provided at all times, ultimately I believe it should be left to the client / consumer to then decide for themselves what is in their best interest. Adam Smith was correct that when free markets are allowed to work, they work wonderfully for all people.
    And on the subject of greed I’d like to refer you to the YouTube video of the late, great Milton Friedman explaining greed and human nature to Mr. Phil Donahue, back in the early 1990’s. Watch it and learn.

    • Roger Wohlner says

      Scott I just reread the post several times and didn’t spot the word “cheap” anywhere. Did I miss it?

      I agree with your examples but my father always taught me to ask how much and I do when engaging a professional. I also agree that the cheapest option is not always the best one when clients are looking for a financial advisor, but the most expensive option isn’t always the best either. Likewise with 401(k) plans. There are some bare-bones bargain basement options that may be right for some, but many plan sponsors want more. However in my experience overpaying for 401(k) plan services doesn’t always (or even often) bring better service or investment options. I’m still at a loss to understand the value of a group annuity contract. I’m not saying there isn’t some value, I just have no idea what that value might be.

      • Roger, You used the term “cheap” in your response to my original post. As I know you’re well aware wirehouses will charge clients a wrap fee, many times well in excess of 1.50% in addition to the investment management fees associated with the actual investments. Also you’ll see these same well known wirehouses actively trading 75, 80 year old and older clients in and out of market. Why? Where is FINRA, why would they not question this type of trading activity? There are “bad people” not only in the financial services industry , but through out every profession. Fortunately, I believe the “Gekkos” are far from the rule, but rather the exception. As stated earlier, I believe in fee / commission transparency and then let the consumer / client decide what they feel is best for them. One size does not fit all.

        • Roger Wohlner says

          Scott cheap was used in the context of saying the arrangements that you described were not inexpensive, but were in the reasonable range. That still leaves me with the question as to why is the group annuity structure advantageous in a 401(k) plan setting at all? Why is this beneficial to either the plan sponsor or the participants? I truly do not understand and would like to.

          • Roger, I’d be delighted to share my professional insights into the 401(k) marketplace with you offline. As I mentioned in my last message “One size does not fit all.” This is applicable to working with individual clients or 401(k) sponsors. I mention offline simply because there are too many aspects in discussing 401(k) fees that do not lend themselves to a full discussion on this website.

        • Hi Scott
          Great idea disclosing fees. But make sure you walk you client through those fees in $’s not % to show stark numbers. There are a number of calculators on the Internet that show what a 2% mer truly costs over a span of 25 years. If you have a million $ of growth and contributions and $400,000 magically disappear to fees leaving you $600,0000 people need to see both those numbers. Not ” oh it’s only 2% a year nothing to worry about”. That should be transparent to every client.

          • Roger Wohlner says

            Paul thanks for your comment. Sadly in the world of annuity sales types transparency is often lacking.

          • Roger, I very much enjoy debating fees, their disclosure and whether those fees are reasonable in relation to the product or service being provided. As I’ve stated previously I am all for full disclosure and fee transparency, however I’m often amazed by some who will be critical of one form of compensation, but be compensated essentially the same dollar amount, simply in a different format. Thank you for keeping the debate front and center, it’s well worth having. Scott

          • Roger Wohlner says

            Scott my comment was based on some of the outrageous examples of excessive expenses/fees I’ve encountered over the years in the annuity arena, nothing more.

          • Roger, While you’re correct that you were addressing annuitities, if you’ll recall in my previous post I not only addressed annuities, but other forms of compensation and how those fees are derived. As I’ve mentioned in previous post I believe in full transparency not only in regards to annuities, fees charged by advisors and more specifically some of the outrageous things going on at various wirehouses (actively trading accounts of 80 year old retires) , where is FINRA? They’ll simply state they do not have the financial wherewithal, nor the attorneys to go after this real abuse at some wirehouses. As I stated, please keep this most important debate going. Scott

  7. Hi Scott

    Sorry I could not comment on your two posts until just now. Better late then never.
    Could you give an example in $ of what you feel is fair compensation. I think I was pretty clear with my comment above.
    Do you feel that 30 or 40% of the average persons life savings is a fair number for compensation. Not sure how you can make that blanket statement that front load + mer’s + DSC’s are equal compensation to how advisers are paid? There is a disconnect there. It’s quite possible an aggressive advisor could retire very young after signing up 50 clients and receiving continuing commissions as long as he keeps those clients just maintaining them.

    You may recall the famous line. Where are all the clients yachts? Paid fairly yes but not to the degree where it gets distorted as it does with many products out there now.

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