Former New York Congressman and current New York City Mayoral candidate Anthony Weiner is at it again. Mr. Weiner has admitted to another episode involving his texting photos of a certain part of the male anatomy to a woman who is not his wife. While this lack of judgment, and apparently a moral compass, will certainly serve Mr. Weiner well in politics, I want to suggest that a major financial services company should consider hiring him as their spokesperson. He is perfect for the job.
Mine’s bigger
At the end of the day this is what financial services marketing is all about. Our services are the best. Our investment returns are better than the competition. Our trading costs are lower, we offer more investment research. Clearly given Mr. Weiner’s proclivity to show off his anatomy he is in fact implicitly saying mine’s bigger, mine’s the best.
Brand loyalty
Whether it’s the E-Trade Baby or Tommy Lee Jones with Ameriprise, these spokespeople are trying to build brand loyalty for these companies. Given that not once, but at least twice we’ve seen Mr. Weiner’s wife by his side as he addressed the media, I can’t imagine anyone engendering any greater brand loyalty. I’ll leave it to others to ask “…what was she thinking?”
The ultimate Super Bowl Ad
Ok this one’s too easy, but I would think some shameless financial services firm would jump on the idea of teaming Mr. Weiner with NFL great Brett Favre in an ad. Favre holds most of the NFL passing records and is a sure first ballot Hall of Fame inductee when he is eligible. Favre, of course, allegedly texted photos of his male anatomy to female members of the New York Jets organization. What a sensational tie-in!
Ignore the advertising hype
Clearly this will never happen and it probably shouldn’t. My point is that while financial services commercials are often fun (I love the E-Trade Baby) they are designed to sell the advertiser’s products and services. No matter who the firm is, I hope that nobody would actually go ahead and do business with any financial services firm based just upon an ad without doing their homework and due diligence. Moreover find a financial advisor who is right for your unique needs. Find a custodian who offers the services and investment vehicles that are right for you at a reasonable cost.
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Haha, Weiner and Favre together would be great. On that note, you might enjoy this video: http://www.youtube.com/watch?v=POyFvDgV2cU.
Thanks Matt, this life-long die hard Packer fan loves the video, just posted to FB.
A die hard Packers fan working in Chicago? I would imagine it might take some of your clients some time to get past that. You must be good!
I do get some flack from clients on that occasionally. However its great to be a Packer fan living in Chicago because the Bears stink and always will, fun to gloat when the Packers kick their butts. Sad to see Lovie Smith go because he was such a lousy coach, but Jay Cutler is still around so the Bears are doomed to mediocrity for at least another season. I just hope the Packers can rekindle their defense and generate some sort of a ground game or else its another early playoff exit.
Haha, you are so right here. I would absolutely love to see a super bowl ad with Weiner and Brett Favre.
I think it would be even better than the one a few years back with Michael Jordan and Larry Bird.
Agree with Jake! Weiner and Favre!
Thanks Simon it would be an interesting commercial indeed.