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Don’t Settle for Suitable Financial Advice

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My first blog post  relating to a Fiduciary Standard that many of us had hoped would soon be enacted into law Why Should I Care if My Financial Advisor is a Fiduciary? was written in October, 2009.  It’s now September, 2013 and we are still waiting for a Fiduciary Standard.  As an investor you should be outraged.  Moreover, in my opinion, you should not have to settle for financial advice that involves selling you financial products that are merely suitable for you.

Suitable for whom?

This definition from the Clausen Miller law firm which I used in my 2009 post is still the best concise definition of the suitability rule that I have found:

The suitability rule provides that when a financial representative recommends to an investor the purchase, sale or exchange of any security, a financial representative shall have reasonable grounds for believing that the recommendation is suitable for such investor upon the basis of the facts, if any, disclosed by such investor as to his or her other security holdings and as to his or her financial situation and needs. 

So what’s the problem?  The rule says nothing about the financial advisor putting the interests of the client above their own.  In fact a registered rep with a broker-dealer owes their first loyalty to the B-D firm.  There is nothing to say the rep should put a client in the best financial product available, just simply a financial product that is suitable for their needs.  As an example, a rep for a given broker-dealer might push a variable annuity product offered by their employer instead of a lower cost VA offered by another firm like Vanguard that might be a better fit for their client.  Among the reasons for this is the fact that there is no way for the rep to be paid for selling the lower cost product.

Why is it taking so long to adopt a fiduciary standard? 

In my opinion this has not happened because the major financial services firms don’t want it to happen.  They have deep pockets and have spent a lot to lobby against doing the right thing for you, the investing public.

Some of the major brokerage firms have said that they will not be able to serve investors with smaller account balances if they have to adhere to a Fiduciary Standard.  Are they serious?  And if they are is this a bad thing for those investors?  Are these firms and their registered reps really doing smaller investors a favor by putting them in high cost, poor performing financial products that often enrich the advisor far more than the client?

Why work with a financial advisor who is a fiduciary? 

First as you have likely surmised I’m terribly biased.  I am a member of NAPFA and a fee-only financial advisor who adheres to the Fiduciary Oath that all NAPFA members sign.

Beyond this, however, don’t you deserve an advisor who puts your interests first?  Aren’t you entitled to advice that isn’t tied to the sale of financial products?  NAPFA has published this guide to selecting a financial advisor.  There is some great information here and I encourage you to use this as you choose the right financial advisor for your unique situation.

Don’t settle for suitable financial advice.  Insist on a financial advisor who puts your needs first and provides advice based only on helping you to reach your financial goals.

Please contact me at 847-506-9827 for a free 30-minute consultation to discuss all of your investing and financial planning questions. Check out our Financial Planning and Investment Advice for Individuals page to learn more about our services.  

Photo credit:  Flickr

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